You know that phrase? “I’ve done it all.” Well, it’s really true when it comes to my graphic design career: I have a diverse background working with B2B and B2C Fortune 500 technology companies to disruptive start ups, and small businesses, helping them to tell their stories through design—and getting the results they want.
My experience over the years is a versatile mix of corporate identity, trade show design, collateral, packaging, digital design, and email campaigns. But as we know, talent won’t get you everywhere in this competitive business. My staying power? Dedication to the projects and my clients. I’m all about the relationship and understanding the needs and goals of the projects, whether it’s one of many return clients, or a one-time opportunity. I ask the right questions about the target audience, products, competition, and every other factor that will be important in assessing, developing, and creating the final design. And of course, I love collaborating with creative teams, but also handle projects solo with aplomb. Missing a deadline is not an option—you can always count on me.
Began my career as a disc jockey at KFJC in Los Altos Hills, CA and KOME in San Jose (where I was the first female jock at the station) while studying art/design at Foothill College.
Worked at an ad agency in Los Altos, CA (Tom Jones Advertising) where I learned basic production and design skills.
Went on to an audio visual company (Deterline Assoc.) working as an artist, coloring slides and producing manuals. Eventually was promoted to a management position coordinating the writing staff with the art/production department for clients such as the US Army and Hewlett Packard. Established new workflow techniques and QA standards, reducing significant project backlog.
Hired as a production artist at National Semiconductor working under the Art Director, Jim Locke, who eventually became AD at Apple Computer.
Freelancing Full time
Began freelancing with many well-known high-tech firms in the Silicon Valley (Apple, Activision, Atari, General Electric, Chuck E Cheese's) along with other firms in the areas of retail (Eastridge Shopping Center, Vallco Shopping Center), real estate, and health.
Started a Full Service Agency
Staff eventually grew to 14 employees. We became a full service agency adding new accounts such as Clorox, Del Monte, NutriSystem, Intel, 3Com and Seiko Instruments to name a few.
Projects included package design, print ads, trade show booths and collateral, radio and TV commercials direct mail, brochures, and corporate branding.
Flying Solo Again
Special events were added to my repertoire with The Tom Flores Roast, The “Friends Helping Friends” event for the Friends TV show, Humane from Hollywood, a fund raiser for Tippi Hedron's animal preserve, Shambala; The Tom Flores Youth Foundation 3-day golf tournament fund raising events with entertainers The Oakridge Boys and Trisha Yearwood; the Bill Clinton Hollywood event including a vast array of celebrities.
Acquired new clients such as Applied Materials, Read-Rite, Marriott and Intuit. Collaborated with new creative directors, project managers, writers, developers and other key team members.